DANA ELKIS
INSTAGRAM  /  SOUNDCLOUD  /  ITP BLOG
Research led graphic designer based in New York. Practiced versatile projects in the field of visual communication. From the execution of concept-driven, commissioned projects to self-initiated studies.
While I enjoy being curious, meticulously detailed, playful and an intuition-driven designer, I'm drawn to design that's led by content and not designers; a design that has Relevant longevity and purpose.

IF THIS THEN THAT

Inspired by the Dadaist Movement and Chance Art, IF THIS THEN THAT is
a tool to stimulate our creative mind. The digital interface displays an empty line and a blinking cursor calls the user to type a word or phrase  after the “IF” and receive a word or sentence after the "THEN". The simple “If ____ then ____” phrase creates a sense of liberation and infinity, created  specially to illustrate that there is no single or clear answer or absolute idea which ignites our imagination. In this final project, my goal was to redefine my creative boundaries, relying only on the unknown, chance, “non-sense” information that we can create using simple algorithms.  Each object made using the IF THIS THEN THAT was created in a different visual communication medium, such as: Video, static images, light, sound, print and interactive. Type anything you want and press enter :)





















Noses

Lightbox / 50x70 CM









Vital Checks 

Selected Microphone sound chekcs written for anyone who would like to experience
with these kind of texts


198 pages / 12x8 CM

















Fireslower

Video










The Jumper

Video


















Maninwater

Video











INDEX                                           NEXT