Dana Elkis

Typography-oriented designer specializing in creating design systems, interactive web, and experience design. Drawn to design that has relevance, longevity, and purpose. Trained as a graphic designer at the Bezalel Academy of Art and Design, Jerusalem [2015]. She is a recent ITP—NYU (Interactive telecommunications program) graduate and a current research resident.

Dana was born and raised in Haifa, is currently based in Brooklyn, NY.

Senior Designer, 2020 - Current
DSI - Design System International

ITP, NYU Research Fellow, 
Design specialist, 2020-2022
Fresh grad of 2020 by AIGA, NY

About Me

Web Design
>The Bureau of Push Notifications
> 873 Civil Defense Sirens
Adjacent - Issue 07
Adjacent - Issue 06
Adjacent - Issue 05

Interaction Design
Typographic Dynamics
> Posture Torture
> Reflective Landscapes
> Walking Garden
> Creative block
> Interface
> Flashlight

Motion Design
> Tel Aviv Musueum of Art logo

Print Design
> Bodies and Borders 
> A MEMO FOR 2061
The bridge is Dead
> Dan Arav
> Alchemy of Words
> pharynx
> SubSahara
> Plato
> SubSahara 2
> Shevet Afik
> Utopian Loops
> 50 Years for Israeli Television
> Computer Mouse Confrence
> The Coding Lab
> Ophir Awards 2017
> Bambina

Reflective Landscapes 

Role Physical Computing, fabricating and design
For ITP - Winter show
Date January 2018 
Type Interaction Design

In collaboration with Matt Ross
Our inspiration and goal for this project is to create an effective metapho and medium for the term “echo” as it relates to music. In music, echo can be defined as a “repetition or mimicking of a certain passage, usually with less force and volume than the original statement”.

We have implemented this concept by building a 3 x 2 ft box containing  diffused window overlooking a large (700 pixel) LED matrix, with 5 to 7 slider positioned on the x and y axis of the box.  As users move these sliders, they are able to “create” echos. Those echos begin spreading through the matrix,
emitting sound as they move and grow. If users mov the sliders in such a way that the echos “collide” they will be absorbed into each others’ feedback loops, thus creating a new, larger sound in the network and introducing more complexity in the visual/audio feedback. Multiple peopl can interact with our project at once.  Our goal is to create a novel experience, not an instrument that one can “master”.

We are purposefully foregoing detailed instructions on how to use our creation as our goal is to get people to explore all the possibilities within our system.

More about the process >