Dana Elkis

Senior Designer, 2020 - Current
DSI - Design System International

ITP, NYU Research Fellow, 
Design specialist, 2020-2022
Fresh grad of 2020 by AIGA, NY

The Bridge Is dead 

Role Book designer
For Studio Michal Sahar 
Date February 2018
Type  Print, Book 
The Bridge is Dead offers a conceptual analysis of an artistic, cultural, universal phenomenon - the popular song. The book sheds light on the new definition of popular local Israeli music as well as original perspective on the Israeli culture and local music icons. The book was designed for
Jonathan Turgeman as part of his doctoral thesis in musicology The text contains more than 10 different type-hierarchies.

The Hebrew language is not rich in Italic weights commonly used in Latin. The tools for the differentiation of hierarchies in Hebrew are usually font substitution, extreme leading, underline and many other creative solutions.  This book was designed using all the different weights (including a new  set of Hebrew serif/san-serif italic) of the Fedra typeface (Michal Sahar Typotheque, 2015). This choice makes it possible to differentiate an express the different types of content. In places, the typography almost  becomes an  image to enable fluent reading.

Book 219 pages / 13.5x19 CM  / Digital Printing A.B prints, Tel Avi / Binding PUR Binding