IF THIS THEN THAT


Inspired by the Dadaist Movement and Chance Art, IF THIS THEN THAT is 
a tool to stimulate our creative mind. The digital interface displays an empty 
line and a blinking cursor calls the user to type a word or phrase  after the “IF” 
and receive a word or sentence after the "THEN". The simple “If ____ then ____” 
phrase creates a sense of liberation and infinity, created  specially to illustrate 
that there is no single or clear answer or absolute idea which ignites our imagination. 
In this final project, my goal was to redefine my creative boundaries, relying only on 
the unknown, chance, “non-sense” information that we can create using simple 
algorithms.  Each object made using the IF THIS THEN THAT was created in a different 
visual communication medium, such as: Video, static images, light, sound, print and 
interactive. Type anything you want and press enter :)

Noses

Lightbox / 50x70 CM

Vital Checks

Selected Microphone sound chekcs written for anyone who would like to experience
with these kind of texts

198 pages / 12x8 CM

Fireslower

Video

The Jumper

Video

Maninwater

Video

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