Dana Elkis-Blanks
Feed Overview

Multi-disciplinary designer with extensive experience in visual systems and user interface design, specializing in product design for AI and AR interactions, personal data collection, and experiences driven by sensor data. Dedicated to creating intuitive and engaging digital experiences that translate complex technologies into meaningful user interactions. Proven track record of leading design initiatives that drive user engagement and enhance platform functionality. Passionate about leveraging emerging technologies to push the boundaries of design, with a strong foundation in graphic design and a Master's degree from NYU's Interactive Telecommunications Program.

Curretnly working for Meta, Reality labs > Projectaria.com


Meta. Project AriaProduct design, current job
 As a Project designer at the intersection of AI and AR, I designed wearing many hats for a research platform—orchestrating comprehensive design processes that drove user growth from 500 to over 10,000, establishing a cohesive design system through a centralized Figma repository, creating specialized interfaces that accelerated research workflows and different eco-systems, implementing agile methodologies for rapid two-week delivery cycles, and pioneering R&D initiatives about the future of AI assistants and personal data collections through compelling prototypes that shaped the platform's evolution while enabling successful B2B expansion


Cuttlebase
Research, web UX,  web UI, Design direction
Cuttlebase is a scientific toolkit for the dwarf cuttlefish, sepia bandensis. Cuttlebase host a set of tools for the scientific community: a brain atlas, body atlas, developmental staging series and genome.

As the UI/UX designer for Cuttlebase, I transformed complex scientific research on the dwarf cuttlefish into an accessible, visually rich digital ecosystem where researchers can utilize powerful scientific tools and the public can explore interactive experiences—bridging the gap between specialized knowledge and public engagement.


DADA GALA: logo animationDesign and motion design: Dana Elkis, Studio Michal Sahar
 Tel Aviv Museum of Art GALA Logo celebrating the DADA Movement’s 100th birthday. Inspired by dadaist posters, this video installation was made with different letters size, while the letters movement works like a motor/mechanism that breaks its structure and comes back each time into order. 


‘Hagilda’ type foundryResearch, UX, UI, Design: Dana Elkis
Hagilda.co.il
As the UI/UX designer for Hagilda, I crafted an intuitive digital environment that serves both as an essential resource for designers to discover their typographic needs and as an elegant showcase for Hebrew-English-Arabic fonts—directly contributing to the platform's mission of transforming Israeli design culture through accessible, high-quality typography.


Venice Biennale of Architecture, Israeli pavilion.
Senior designer: Dana Elkis, Michal sahar studio


In Statu Quo: Structures of Negotiation. Theme design, Exhibition design and Video Design for the Protocols of space and time of The church of the holy sepulchre



The design lab - ITP
Founder, Mentor and Designer

As the founder of 'the design lab' during my ITP/NYU Residency, I established a transformative student-run creative hub that continues to thrive today—creating an enduring ecosystem where ITP/NYU students access design mentorship, develop technical skills, and collaborate in an innovative space that has become a cornerstone of the university's design community. While establishing the lab operations, I created a small visual tool kit, Including: a logotype, color pallete and applications.




SUPERBRIGHT 
Lead designer: Dana Elkis, Design systems international

Communicating immersive capability for VR studio Superbright’s new visual identity and website. Grounded in historical reference, the typographic texture and imaginative renderings communicate a novel way of building space in the virtually real.
www.superbright.me




UNIT.la Design lead, Design system internatioanl unit.la
A new visual identity for the latin American service design firm UNIT, highlighting its impactful strategy to reinvent the organizations, services and businesses that will define what is to come.







Adjacent - Issue 7, Feeling
Design directors: Dana Elkis, Emily Lin

As Design Director for Adjacent, ITP's emerging media journal, We re-imagined the digital reading experience by creating a design where dynamic 3D elements respond to user scrolling—transforming the static concept of 'feeling' into an interactive visual journey where flexible blobs shift and headlines reorient along changing axes, embodying the elusive nature of emotions through responsive design




Adah financieras Design lead: Dana Elkis, Design systems international

As lead designer, I crafted a vibrant, approachable brand identity that transforms the often intimidating world of personal finance into an engaging ecosystem where women confidently manage their daily finances and build lasting financial well-being—creating visual touchpoints that resonate with users across the platform's educational courses, practical tools, and community activities.




Pharynx / Shai Tzvi HorodiDesign lead: Dana Elkis, Design systems international

Edit and design of a manual/gallery page for the Shai Tzvi Harodi: Pharynx exhibition. Inspired by patient package insert (information brochure), a thin sheet, folded into the smallest an most efficient form, offering a single language on each side: 
Hebrew & English.  29.7x21 CM / 2 Sided / black and white





Tel Aviv Museum of Art website
UX researcher: Dana Elkis, Studio Michal Sahar
As a UX researcher for the Tel Aviv Museum of Art's digital transformation, I conducted user research that shaped the website's architecture and content strategy—enabling Israel's preeminent art institution to effectively showcase its cultural significance through intuitive information design that seamlessly serves diverse audiences from casual art enthusiasts to serious researchers.
www.tamuseum.org.il/en




Aviram Katz - Title sequence  
Design: Dana Elkis, Michal Sahar
Motion design: Dana Elkis As the designer and motion designer for Aviram Katz's opening and closing sequences, I animated elements that set the tone for this Israeli detective-comedy-drama—establishing the show's unique identity through kinetic typography and dynamic visuals that immediately signal to viewers the distinctive atmosphere of this Kaan Channel 11 adaptation of Asher Kravitz's acclaimed book




South of the Sahara: Accelerated Urbanism in Africa
Graphic design, Print production: Dana Elkis
As a visual identity designer for the Sub-Saharan Africa exhibition, I developed a comprehensive bilingual typographic system inspired by local vernacular lettering—creating a visual language that elegantly navigates the tension between communal traditions and economic liberalism across this diverse region, manifested through poster-like invitations, exhibition titles, and interpretive elements that honor the multitude of cultures represented



Tel aviv Museum of Art
Senior Design: Dana Elkis, Studio Michal Sahar

Television, war, and memory share a close connection that captures the imagination. “Metim Lir’ot” is an original connection that deconstructs the television representations of Israel's wars, focusing on the connection between trauma and nostalgia, testimony and reconstruction, war and entertainment. The book create a document-like feel . Displaying iconic tv captures and quotes that enrich the reading experience and combining television (image) and theory (text).Book 254 Pages / 19x14 CM