Dana Elkis
Typography-focused, print and web-obsessed design director, specializing in interactive web and experience design. Drawn to design that has Relevance longevity and purpose. Graduate of ITP—NYU (Interactive telecomunications program). Trained as graphic designer at the Bezalel Academy of Art and Design, Jerusalem. 

Senior Designer, 2020 - Current
DSI - Design System International

ITP, NYU Research Fellow, 
Design specialist, 2020-2022
Fresh grad of 2020 by AIGA, NY

About Me

Web Design
>The Bureau of Push Notifications
> 873 Civil Defense Sirens
Adjacent - Issue 07
Adjacent - Issue 06
Adjacent - Issue 05

Interaction Design
Typographic Dynamics
> Posture Torture
> Reflective Landscapes
> Walking Garden
> Creative block
> Interface
> Flashlight

Motion Design
> Tel Aviv Musueum of Art logo

Print Design
> Bodies and Borders 
> A MEMO FOR 2061
The bridge is Dead
> Dan Arav
> Alchemy of Words
> pharynx
> SubSahara
> Plato
> SubSahara 2
> Shevet Afik
> Utopian Loops
> 50 Years for Israeli Television
> Computer Mouse Confrence
> The Coding Lab
> Ophir Awards 2017
> Bambina

Creative Block 

Role Designer
For Bezalel - Speculative Design Studio 
Date January 2015 
Type Installation

Award Israel Design Award, 2015 Category: Interactive Design
The technological experience today is a dictated one. It is dictated by manufacturers who manufacture technologies which aim to solve very specifically-defined problems, those that can be phrased concisely and quickly. Ideally, the entire experience should be expected; to enable affordance, so that the user – that concealed, anonymous being – will not stop a moment to think; to abolish any difficulty, in hope of maximum benefit and efficacious manufacturing. In my project, I challenge the dictated utilitarianism in the world of applications, where everyone uses existing platforms, and I try to build a new platform which claims ownership of the entire technology.

In search of a new sensory, game-like experience, in search of immersiveness which does not demand a give/take relationship, I took the "I-Ching", the early Chinese text, and combined it with a textual suggestion engine that "learns" the user (through the correction and writing suggestion application Swiftkey) and provides various suggestions for completion of the sentence.

This establishes a game-like experience which aims to open creative blockages, to direct the user to new internal attentiveness and communication with humor and game. The interface is comprised of box-shaped adjacent flakes of letters, which open with a gesture of acceptance from the user. The particles move and shape phrases to be examined and approved by the user. The interface allows new possibilities for new self-concept and challenges the existing world of technology, which stopped dreaming a new science fiction and just replicates old ideas of man-machine communications.

Go to > Project Website